• Shampoo and conditioning system deeply hydrates for 72 hours vs. non-conditioning shampoo.
• Now with twice the amount of pro-vitamin B5 to help hydrate and strengthen hair.
• Stronger bonds mean stronger hair that's less prone to breakage.
• Nutrient rich, color safe system; gentle nourishment, no harsh stripping.

Parched hair? Don't let your conditioner do all the heavy lifting! Gently cleanse and hydrate your strands with a dose of added moisture. Our Daily Moisture Renewal Shampoo provides a nutrient-rich lather that penetrates deep into hair to deliver 2x the moisture needed to hydrate and replenish dry hair. Get a burst of hydration with every wash as our moisturizing shampoo works to gently remove buildup and prime hair for optimal softness from root to tip. Our new and improved formula offers 72-hour lush moisture and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Moisturizing lipids absorb into each strand to rebuild and restore hair with moisture while a powerful antioxidant goes deep into hair's core to protect existing bonds by reducing free radical damage. Enjoy hydrated hair that's touchably soft.