First of its kind formula that protects today's fabrics from damage in the wash (even synthetics and blends), perfect for cottons, linens, socks, cotton underwear, T-shirts, khakis, button down shirts, sheets and towels.Protects from fading, pilling for up to 20 washes and stretching for up to 6 washes.Keeps your clothes looking like new for up to 20 washes with a combination of ingredients to gently clean stains, while protecting your clothes.Free from optical brighteners, phosphates, bleach and dyes.Good for both regular and HE washing machine.